As a consumer, the number one thing that drives me away from a business is poor writing; when I find spelling, grammatical, or punctuation errors, I’m instantly running to your competitor. If the content is filled with fluff, jargon, or is seemingly trying to “sound smart,” I’m unimpressed and go running to your competitor. Do you see a pattern? I’m doing a lot of running in my spare time.
I write in a way that reflects the standards of your company while speaking to your audience- that’s right, I said speaking. Because
fluent writing should be as easy to read as if you’re having a conversation with a friend.
So have a conversation with me about how we can help you connect with your customers.